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Aída A
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Member since August 15, 2023

Marketing Strategist | Project Manager

I am a graphic designer with an MBA in Business Management and Distribution from the Autonomous University of Barcelona, bilingual (Eng-Spa), and with extensive experience in Digital Marketing, Content Creation, Design, and Social networking.
I have worked as a Digital Marketing Coordinator where I have widely applied the tools of Marketing SEO, SEM, Ads Manager, as well as Meta Business Suite, among others. My proactivity and leadership have taken me to lead special projects in digital content and branding.

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Experience

Digital Project Manager

  •  Tierra de Ideas
  •  Jul 2022 - Present

- Plan and Develop digital marketing strategies for +5 clients according to their objectives and opportunity areas.
- Manage, monitor, and supervise +5 projects and +20 digital campaigns per month
- Optimize SEO and SEM tools for the digital strategies for +5 projects monthly
- Assess the efficacy and efficiency of +50 projects per year.


- I optimized the processes of +5 accounts involving +10 people
- I Assisted in the implementation of office tools (G-suite and ASANA) for +50 workers
- I Renewed annual contracts with +5 clients

Digital Marketing Coordinator

  •  Miss Ink LLC
  •  Feb 2022 - Jul 2022

- Create content strategies through ads and social networks for +10 American brands.
- Write +10 blogs in English every month for customer loyalty in different market segments.
- Manage SEO optimization tools, Google Ads and Meta Ads.

- I doubled the conversion rate to leads in Meta Ads in the first month.

Head of Department of Administrative Careers

  •  UTR
  •  Sep 2018 - Feb 2022

- Manage the academic and tutoring programs of Marketing and Human Capital majors, introducing e-learning tools.
- I coordinated +50 students and professors to carry out market research on virtual reality with a national scope.

Education

Business Administration

  •  Universitat Autònoma de Barcelona
  •  Nov 2013 - Nov 2014

The Master's in Business Administration and Retail Management at the Autonomous University of Barcelona aims to provide essential support to retail enterprises during the critical phase of transition and adjustment to the new business landscape. This program facilitates the seamless transfer and cultivation of the requisite skills needed to effectively navigate this process and concurrently enhances the innovative and competitive dynamics of commercial enterprises.

Graphic Design

  •  Universidad Autónoma de Aguascalientes
  •  Aug 2005 - Dec 2009

The University's objective is to educate undergraduate professionals in Graphic Design imbued with the values of humanistic culture. These individuals will possess the ability to solve challenges within visual communication, primarily in fields such as information design, corporate identity and branding, advertising, and propaganda design, editorial design, digital design, print media reproduction and pre-press, and photographic image design. They are equipped with the competence to undertake entrepreneurial management and implement Graphic Design enriched by innovation and creativity, all while maintaining a steadfast commitment to fostering local, regional, and national development in harmony with the environment.

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