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Alicia S
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Member since January 31, 2023

Marketing specialist & Content creator

I love storytelling and building successful messages that can translate impactfully and engage with any audience, achieving this through an image, a design, a text, or an audiovisual product. I’m a committed, creative, and detail-oriented individual.

I’m also proactive and an excellent team player, a fast-learning person with outstanding analysis, synthesis, and leadership skills. I’m passionate about cinema, pop culture, drag, and literature.

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Experience

Diffusion and communication manager

  •  Programa Interdisciplinario de políticas y prácticas educativas (PIPE -CIDE)
  •  Jan 2020 - Apr 2026

• graphic and multimedia content conceptualization and creation
• editorial Design
• digital marketing strategies ( social media plans, measure and monitors reports and metrics)
• social media management
• maintenance and design of institutional web page
• copywriting
• conceptualization and implementation of internal and external dissemination campaigns
• shootings (photo and video)
• Video and photo edition
• 2D animation - Motion graphics

Teacher

  •  Campus Universitario Siglo XXI
  •  Sep 2017 - Sep 2021

Teacher - instructor of the Audiovisual communication and language Class.

Marketing services specialist

  •  Tec de Monterrey / Toluca Campus
  •  Jan 2019 - Jul 2019

• graphic and multimedia content conceptualization and creation
• editorial design
• copywriting
• conceptualization and implementation of internal and external dissemination campaigns
• event coverage shootings and video and photo edition
• 2D animation - Motion graphics

Audiovisual department coordinator/ AV production

  •  Rezongona / Gerencia Electoral
  •  Jul 2017 - Apr 2018

• ideas development and implementation
• campaigns development and conceptualization
• content creation (scripts, speeches, briefs, reports, among others).
• edition and animation of corporate and advertainment products
• Shootings (photo/video)
• art and production direction

Teacher

  •  Grupo Colegio Mexiquense (GCM)
  •  Jan 2017 - Aug 2017

Classes imparted; investigation methods II, Motivational development etymology, Literary creation, reading and writing workshop, philosophy, and curricular activities.

Media manager

  •  Instituto de Cultura del Estado de Durango
  •  Apr 2014 - Mar 2017

• information briefs and institutional texts redaction
• activities and events coverage / logistic support
• constant communication with the museums and cultural centers administration belonging to the ICED, other departments of the institute, and local and national media outlets.
• style and grammar correction of the designs produced in the department
• support producing graphic designs

Producer

  •  FÉNIX AUDIOVISUAL
  •  Jun 2012 - Apr 2014

• art and production design
• director assistant (DA)
• script redaction and copywriting
• idea development and publicity strategies design
• Pitching and briefing before clients
• administrative functions (income and expenditure of balance sheets, issuing and receiving invoices, negotiations, and management of budgets with clients & service
providers, issuing payments to talent and providers
• content management and social media actualization

Education

Visual studies Master's Degree

  •  facultad de Artes, Universidad Autónoma del Estado de México
  •  Aug 2015 - Sep 2017

Full time master's program with the Scholarship: PNPC (Programa Nacional de Posgrados de Calidad) CONACyT.

Communication Science

  •  Universidad José Vasconcelos
  •  Aug 2009 - Sep 2012

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