Hi! My name is Andrés, and I have a degree in Strategic Marketing.

I have over 4 years of experience in Digital Marketing, I´ve worked for different brands, marketing agencies, and studios.

My job has consisted of managing advertising campaigns for Instagram and Facebook (Meta), and Google Ads (Display, Shopping), designing and managing e-mail marketing campaigns, and automating flows with Klaviyo; I also use CRM such as HubSpot.

I also specialize in e-commerce (Mainly Shopify), creating sales strategies, landing pages, and optimizing the website. (Heat maps, add-ons, apps, automating, etc.) I also work SEO (And SEM) both for websites and Social Media.

I also worked for Government (Idea Guanajuato), creating the Digital Strategy, overseeing the social media content and community management, networking, and generating leads (IQL, MQL, and SQLs).

I was also part of the team that was in charge of photography and logistics. We had the opportunity to record masterclasses with investors from Shark Tank.

Some of the tools I use are:

• Metricool
• Hubspot
• Kalviyo and Mailchimp
• Sprout Social
• Social Mention
• Google analytics, trends, search console, keyword planner
• Hootsuite
• SemRush
• Zapier
• and more

I´ve also started implementing AI in Marketing for things such as copywriting, content creation, chats, and voice recording.

I also worked for 1 year in a call center for DISH, so I have sales and customer service experience.