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Carlos B
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Member since February 15, 2023

Marketing

I’m Carlos, I have 11 years of professional experience, which focuses on developing innovative loyalty programs and attracting new customers. I studied the Degree in Advertising Design and Production with a specialty in Marketing and experience in Marketing
Digital and E-commerce, I have a high level of English and I have worked generating different strategic plans for various sectors, as required by the offer.

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Experience

Marketing Analyst

  •  Petmarkt Co.
  •  Dec 2021 - Jan 2023

- Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics.
- Measure and optimize the efforts made in the different media.
- Ensure the programming of digital guidelines on time and in the channels SMA, SEM, Programmatic, etc.

Marketing Manager/E-commerce

  •  Biodiagnosticos Laboratorios
  •  Oct 2017 - Sep 2021

- In charge of the coordination, planning and implementation of digital, inbound marketing and traditional campaigns.
- Opening of E-commerce channels in the Amazon and Mercado Libre marketplaces with Full and FBA logistics.
- OneUp, Sugar CRM, HubSpot, Monday, Hootsuite.

Promotion and Admission Coordinator

  •  Estudios de Postgrado de Excelencia AC
  •  Apr 2011 - Aug 2017

- Management of digital campaigns, inbound campaigns as well as in traditional media.
- I collaborated in the development of educational events outside the facilities.

Web designer

  •  Institute for Executive Education AC
  •  Apr 2008 - Feb 2011

- Management and programming of websites based on CMS.
- Off-site events supervision.

Education

Degree in Advertising Design and Production

  •  Universidad Popular Autónoma del Estado de Puebla
  •  Jan 2000 - Aug 2005

- Complementary studies of Administration.

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