Mexico Video Resume
Experience
CRM AND DATA ANALYST
Business intelligence, quantitative research, measurement of KPIs, forecast and data analysis, creation of dashboards, analysis formats and reports for different clients in the video game and entertainment industry.
Achievements: Participation in the design of the agency's reporting strategy and creation of Business Intelligence Area.
ANALYTICS DIRECTOR
Quantitative and qualitative analysis of data through digital tools; Design and management of metrics; reporting of information obtained from different thematic axes and online audiences, as well as participation in the design of intervention strategies in the conversation related to customers in electronic media. Industry studies for pitches and comm.
Achievements: Design of predictive and machine learning models.
FUNDRAISING COORDINATOR
Implementation of Social Marketing Programs. Design and execution of campaigns for the recruitment and retention of donors. Design of digital marketing strategies. Management and administration of social networks. CRM management and donor bases. Preparation and presentation of projects for funding from national and international agencies.
Achievements: Obtaining corporate financing for F2F program launch. Relaunch of the website
DIGITAL MARKETING COORDINATOR
Analysis of electronic records and the effectiveness of getting new students by each promoter. Monitoring achievement of goals registered by Campus raised by period and by educational level. Keyword analysis and banners to increase the number of records captured through website.
Using google adwords and google analytics. Coordination with suppliers to establish electronic marketing campaigns. Administrative control of appointments scheduled for Call Center for each Campus. Electronic communication with prospects. Content writing for weekly Newsletter by degree. Design and delivery of mailings and newsletters.
Achievements: Increased effectiveness of students enrolled electronically in 15%
