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Fernanda V
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Member since October 16, 2023

Digital Marketing Specialist | UGC Creator| Entrepreneurial Innovator | Creative Visionary

I’m Fernanda, Founder, Designer, and Creative Director of Fedra, a thriving fine silver jewelry brand. My expertise in digital marketing centers on creativity and audience engagement.

I’ve excelled in roles such as Content Creator and UGC, Freelance Email Marketing Manager, Google Ads freelancer, Facebook Ads Manager, Shopify Developer, Art and Film Director Assistant, and Digital Creative Manager/Copywriter. My diverse skill set, unwavering commitment to excellence, and passion for creation.

I’m fluent in English and Spanish.

Let’s connect and explore collaboration opportunities to create something extraordinary together!

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Experience

Founder and Creative Director

  •  FEDRA
  •  Jan 2023 - Present

I am driving force for a fine silver jewelry brand’s inception, growth, and creative direction. With a deep passion for jewelry design and a keen eye for aesthetics, I have steered the brand toward excellence in craftsmanship, concept, digital marketing management, and business administration.

UGC creator

  •  Mar 2023 - Present

- I generate user-generated content (UGC) characterized by a keen eye for detail, strong storytelling abilities, a creative narrative, and an authentic and personality-driven approach.
- I excel in driving effective engagement while simultaneously cultivating a profound understanding of brands' aspirations and consumers' needs.
- I remain consistently well-informed and stay ahead of industry trends.

Email Marketing Manager

  •  May 2023 - Present

- Enhanced email campaigns, achieving a 20% open rate increase and 15% higher click-through rates.
- Crafted engaging email content and designs to boost engagement and conversions.
- Managed lists, segmentation, and automation for better targeting.
- Analyzed performance and adjusted strategies for optimal results.

Google Ads

  •  Freelance
  •  Jan 2023 - Present

- Optimized Google Ads campaigns, boosting click-through rates by 30% and reducing cost-per-click by 25%.
- Conducted keyword research, A/B testing, and ad copy optimization for enhanced ROI and conversions.
- Delivered performance reports and recommendations for campaign enhancement.
- Kept current with Google Ads best practices and industry trends for effective advertising solutions.

Facebook Ads Manager

  •  Casa Facil Real State
  •  Jan 2023 - Present

- Proficient Facebook Ads Manager with a proven track record in real estate lead generation, delivering a 40% increase in qualified leads within six months.
- Demonstrated expertise in campaign optimization, resulting in a 25% reduction in cost per lead (CPL) and a 20% boost in conversion rates.
- Conducted data analysis to refine ad strategies, contributing to the improvement in overall brand visibility and engagement.

Shopify Developer

  •  Dec 2022 - Present

- Shopify Store Developer designing user-friendly e-commerce solutions, resulting in a 20% increase in website conversion rates and a 15% decrease in bounce rates.
- Proficient in theme customization, contributing to website aesthetics and user experience.
- Successfully integrated apps and optimized store performance, leading to sales and reduced page load times.

Content Creator

  •  Malditos Co
  •  Aug 2020 - Nov 2022

- Proficient Content Creator with a track record of creating engaging and shareable social media content for national and international brands.
- Demonstrated expertise in formulating and executing content strategies that significantly enhanced brand visibility, contributing to a 20% rise in brand recognition and a 25% increase in website traffic.
- Successfully drove follower growth through innovative content, achieving a 30% increase in social media followers.

Film Production and Art Director Assistant

  •  Aug 2020 - Dec 2022

- Worked with art directors to create innovative visual campaigns for national and international brands.
- Boosted project efficiency and on-time delivery rate through adept project coordination.
- Sustained a consistent artistic vision during production, fostering client satisfaction and driving repeat business.

Digital Creative Manager and Copywriting

  •  Jan 2019 - Aug 2020

- Crafted compelling narratives and creative strategies for national/international brands across social media platforms.
- Developed innovative campaigns delivering a 30% boost in conversion rates and a 15% increase in revenue.
- Maintained brand consistency throughout all campaigns, contributing to customer satisfaction and brand loyalty.
- Crafted enduring slogans that continue to convey powerful messages for the companies.

Education

Digital Marketing and Communication

  •  UAD

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