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Verified Francisco M
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Member since May 17, 2023

Marketing Manager

Dynamic Marketing Manager with 12+ years of experience in developing and executing successful marketing strategies, leading to business growth. Proficient in creating impactful content, cross-functional campaign execution, and leveraging marketing channels to engage target audiences. Diverse experience in media buying, advertising placement, social media management, and market data analysis, allowing for the identification of emerging trends and opportunities, resulting in a 20% increase in client acquisition and a 25% improvement in brand consistency. Apart from the technical skills I’ve led and mentored teams to greatness.

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Experience

Digital Marketing Manager

  •  Modern.tech
  •  Jun 2023 - Present

Optimized website content for SEO, resulting in a remarkable 130% surge in organic
search traffic.
• Achieved a substantial 150% boost in website visits through the development of a
comprehensive content marketing strategy.
• Drove an impressive 80% increase in website conversions by designing and
executing an analytics-driven optimization strategy.
• Elevated website content and enhanced organic search engine rankings through
the implementation of SEO best practices.
• Streamlined operations and reduced manual effort by successfully integrating
automated marketing tools.

Marketing Manager

  •  Ford Durango
  •  Oct 2017 - Jun 2023

● Monitored and analyzed industry trends, leading to a 5% growth in market share by staying ahead of the competition and making informed business decisions.
● Acted as a key contributor in cross-functional teams to execute impactful promotions and events, resulting in a 10% rise in revenue and increased brand recognition among customers.
● Executed effective website content management and ensured SEO optimization, leading to a 5% increase in website traffic and engagement with target audience.
● Negotiated media buying deals and strategically placed advertisements, resulting in a 20% reduction in advertising costs while maintaining campaign performance.
● Incorporated social media platforms to reach and engage with target audience, resulting in a 10% growth in brand recognition and customer engagement.
● Developed and coordinated comprehensive marketing plans aligned with business objectives, leading to the successful achievement of all campaign targets and increased ROI.
● Produced timely and insightful marketing reports and analysis, enabling improved decision-making and effective implementation of marketing strategies.

Marketing Manager

  •  Apr 2016 - Jun 2017

● Crafted and expertly managed the marketing budget, achieving an impressive 80% ROI boost on new initiatives.
● Designed and conducted captivating marketing campaigns across platforms, resulting in a 25% surge in website traffic, social media engagement, and email open rates.
● Devised and improved a consumer acquisition strategy that yielded a 40% growth in customer base and a positive impact on the company's financial performance.
● Implemented data-driven marketing strategies that optimized the marketing funnel, leading to a 15% boost in conversions and overall marketing performance.
● Guided in the company's branding efforts through advertising, trade shows, and events, contributing to a 95% rise in brand recognition.
● Attendance in strategic meetings proved instrumental in a 100% increase in company awareness and brand recognition.
● Effortlessly integrated promotional and branding information into the company's print and digital presence, resulting in a 30% improvement in brand consistency and engagement.

General Manager

  •  TSS Sandwich
  •  Aug 2013 - Present

● Coordinated daily restaurant management operations, resulting in greater productivity and higher levels of customer satisfaction.
● Implemented positive employee policies, procedures, and aided in professional growth.
● Coached and counseled staff.
● Created and monitored the restaurant budget and inventory logs.

Marketing Professor

  •  Universidad Autonoma of Durango
  •  Feb 2011 - Present

● Developed in-depth lectures based on books, personal research, and course objectives to drive student learning.
● Created brand new course offerings for both undergraduate and graduate students.
● Moderated engaging classroom discussions to lead the students into deeper explorations of topics raised during lectures and in the textbook.
● Nurtured the growth and development of the students, guiding research and facilitating the professional journey with expert mentorship.

Marketing Consultant

  •  Insight Consulting Group
  •  May 2008 - May 2023

● Secured new business by presenting customized marketing solutions resulting in a 20% increase in client acquisition.
● Empowered marketing teams to achieve a staggering 30% boost in business performance through insightful contributions.
● Established strong relationships with local business owners and decision-makers, leading to a 25% increase in marketing budget allocation.
● Implemented a strategic approach to marketing by evaluating and optimizing existing materials, social media, and advertising resulting in a 15% increase in brand awareness and engagement.
● Empowered teams with quick and insightful responses, leading to a heightened understanding of business performance and driving success to new heights.
● Coordinated the design and execution of consumer research.
● Directed marketing projects and studied results.

Education

MBA Advertising and Corporate Communication

  •  Universidad Autonoma of Guadalajara
  •  Aug 2010 - Jun 2011

Bachelor in Marketing

  •  Universidad Autonoma of Durango
  •  Aug 2003 - Dec 2007

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