Mexico Video Resume
Experience
Senior Parent Outreach Specialist at Schola
I oversee multiple schools across the United States, providing invaluable assistance to parents throughout the enrollment process by offering guidance and support. This includes maintaining regular communication with parents to facilitate their child's enrollment in the most suitable school, tailored to their individual needs. I develop personalized communication strategies, including emails and message campaigns, customized to the parents' progress in the enrollment journey. In addition to prioritizing robust customer relationships by promptly addressing inquiries and concerns, I continually assess and refine the parent follow-up process to ensure effectiveness. Crucially, I foster strong relationships and build trust not only with prospective parents but also with school leaders by engaging in ongoing communication to provide feedback on each school's performance. Collaborating closely with parents, I strive to identify the optimal solutions for their unique needs.
Business Owner of Verde Matatena and Kolimpri
I embarked on my own entrepreneurial journey by starting my own businesses creating shoes for children and products for women. In this venture, I undertook various responsibilities including designing and creating the project, conducting competition analysis to enhance the brand's value, selecting materials and crafting models tailored to customer needs, and seeking out suppliers and artisans to collaborate on the project. Additionally, I established social media networks and a website, generated content for social media platforms such as videos, reels, and posts following a consistent structure, and developed advertising campaigns aligned with target demographics and sales objectives. I also created distribution channels to access new markets, worked to increase brand awareness, drive sales, and generate leads for the company. Implementing email marketing strategies, I aimed to connect with my audience in a personalized manner to boost sales. Moreover, I developed CRM strategies to foster brand loyalty, identifying various client stages to create personalized campaigns, experiences, and rewards, while managing sales and business relationships.
Senior Account Director at MRM // McCann
I was in charge of the Chevrolet account, maintaining direct contact with the client and coordinating the creative, planning, and strategy teams. I identified the stages of the customer's purchase process to create targeted marketing strategies aimed at product acquisition, loyalty, and repurchase. My responsibilities included planning monthly activities such as emails and calls tailored to each client and ongoing campaigns, creating CRM strategies, and reviewing every project to ensure they met objectives and conveyed the customer's message effectively. I acted as the filter of excellence for each project, ensuring quality work aligned with the client's goals and objectives. Additionally, I sought alliances with various providers to enhance customer experiences and foster brand loyalty, and I analyzed campaign analytics to assess whether the desired objectives were achieved.
Project Manager at e:de business by design
I was responsible for managing Google Partners projects from planning to implementation. My role included developing strategies for quarterly projects according to objectives and needs, overseeing the flow of activities for each project, and reporting on productivity. I provided support to the creative and planning teams in developing project proposals and reviewed all work to ensure it met expected quality standards. Additionally, I established methods, techniques, and tools to improve team efficiency, planned, managed, and controlled tasks required to carry out projects, and created email marketing campaigns.
Project Manager at Plenummedia
I coordinated digital projects for various clients, including web pages, social networking, and AdWords campaigns. My role involved conducting SEO analysis to generate organic website traffic and ensuring timely product delivery that met client needs. I developed strategies and workflows to improve team performance, coordinated with the company's team in Spain to produce websites and SEM campaigns, and evaluated the performance of designers, copywriters, public relations specialists, and AdWords experts. As the filter of excellence for each project, I ensured that quality work was delivered in alignment with client goals and objectives. Additionally, I managed the coordination of payments to suppliers.
Project Manager at Empleos Petroleros
I was responsible for designing, building, and structuring the companies while positioning various brands across Latin America through social networks, AdWords, and agreements with universities and associations. My duties included creating monthly calendars with diverse ongoing campaigns, measuring their results and effectiveness, writing articles for the blog, and seeking expert contributors on industry topics. Additionally, I managed social CRM to build long-term relationships.
Education
Certificate program in Digital Marketing
In the Certificate Program in Digital Marketing, I learned fundamental marketing concepts adapted for the online world. Through practical training, I gained skills in social media marketing, email campaigns, SEO, and content creation. Additionally, I became familiar with analytics tools to track campaign performance.
Certificate Program in Graphic Design
In the Graphic Design Certificate Program, I learned the fundamentals of design principles and gained practical skills using Adobe Photoshop, Illustrator, and InDesign. Additionally, I explored current design trends, improved my communication with clients, and learned how to manage projects effectively.
Certificate Program in Marketing
In the Certificate Program in Marketing, I gained comprehensive knowledge and practical skills in various marketing strategies, including market research, branding, advertising, and digital marketing. With a particular emphasis on the importance of social media, I learned to leverage social platforms effectively to engage audiences, build brand awareness, and drive business growth.
Certificate in Marketing
In the marketing diploma program, I gained comprehensive knowledge and practical skills in market research, consumer behavior analysis, branding strategies, advertising techniques, digital marketing, and marketing analytics. Additionally, I developed expertise in creating effective marketing plans and crafting persuasive content
Communication and Media Studies
I earned a degree in Communication, which equipped me with a diverse skill set in verbal, written, visual, and digital communication. Through this program, I developed strong critical thinking abilities, problem-solving skills, and proficiency in crafting compelling messages tailored to various audiences. My degree has opened doors to a multitude of career opportunities across media, advertising, public relations, marketing, and corporate communication fields.
