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Verified Lorena G
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Member since November 27, 2023

Digital Marketing Specialist

I am a highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills support achievement of targeted outcomes.

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Experience

Marketing Manager

  •  GSU
  •  Jul 2021 - Sep 2023

Social media marketing – Created, managed, and grew company's presence through blogs, YouTube,
Facebook, and other strategically relevant online properties.
• Analytics – Used Google Analytics and other measurement tools to provide reports on metrics, and
continually found ways to improve on those metrics through testing and new initiatives.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target
audiences.
• Creation of Landing Pages and sales funnels through Active Campaign, Kajabi and Zapier.
• Manage Word Press web page and manage Kajabi courses, landing pages, and funnels.

Marketing Manager

  •  Blindajes Goldman
  •  Jul 2017 - Dec 2019

Management and preparation of budgets, money flow management
Organize and analyze information about the Marketing Area, referring to forecasts, budgets,
management indicators, among others to identify deviations and propose improvement actions.
Social media advertising campaigns, KPI analysis, advertising creation and market research.

Education

BA in Marketing

  •  Universidad del Valle de Mexico
  •  Aug 2010 - Sep 2013

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