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Lucia M
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Member since March 13, 2023

Marketing Director

I am a very consistent person, in my personal life, I always try my actions to match my words, and professionally in my previous marketing positions I always try to be consistent with the business brand, values, color palettes, etc. My resilience is something that characterizes me and has helped me make difficult decisions and create solutions for problems that arise in my personal life and work life. I consider myself an intelligent person, I always like to keep learning to improve myself and grow and perform my job duties at work. Also, I am a very responsible person with my work tasks, decisions, and with my commitments outside and inside the workplace. I have excellent time management skills to have an outstanding work-life balance. I always like to have a planner to have all my tasks organized so I don´t forget anything and help to prioritize daily tasks. Lastly, I am very emphatic and harmonious, which helps me communicate genuinely and have good relationships with clients, coworkers, and friends.

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Experience

Marketing Director

  •  The Oscar Arrieta Agency
  •  Mar 2022 - Jul 2022

• Ordered promotional items such as 5,000 business cards and 600 printed pens, and printing supplies.
• Assisted with the agency´s owner engagements in the community through sponsorships with UTEP athletics, charity work, and initiatives taking photos and posting them on social media, organizing tabling events, providing agency logos, and creating social media content to promote the engagements.
• Participated and made weekly marketing reports presented during weekly office meetings.
• Approve marketing emails, radio ads, website ads, website design, and Facebook ads outsourced with Townsquare Media and iHeart Media.
• Paid marketing invoices.
• Kept track of marketing promotional items in seven offices by asking office leaders for an inventory list.

Marketing Director

  •  Rapid Cash
  •  Jul 2022 - Jan 2020

• Approved marketing emails, radio ads, website ads, website design, and Facebook ads outsourced with Townsquare Media.
• Paid marketing invoices.
• Created and organized four sales promotions.
• Designed 11 oversized checks to show giveaway prizes for one sales promotion.
• Kept track of marketing promotional items in four offices by asking office leaders for an inventory list.
• Analyzed the business´s social media insights, Google Analytics, and email campaigns insights.

Content Marketing Specialist

  •  The Oscar Arrieta Agency
  •  May 2022 - Jul 2022

• Designed 23 social media posts on Adobe Photoshop and scheduled them to be posted on Instagram and Facebook.
• Designed five flyers on Adobe Photoshop and printed 7,000 flyers for seven offices.
• Designed three posters on Adobe Photoshop and printed 42 posters for seven offices.
• Assisted in 10 marketing events tabling, and networking with sponsors and clients at UTEP basketball and football games, El Paso County, and other Oscar Arrieta offices.
• Created 11 email campaigns and sent them to 5,007 subscribed clients.
• Translated to Spanish all promotional and collateral materials listed above.
• Prepared seven Hometown Hero awards for recognition at UTEP basketball games.
• Contacted seven community members to be awarded for Hometown Hero award.
• Assisted with the annual kickoff meeting, helped with seating arrangements, and designed a gift for each employee.
• Created four PowerPoint slideshows for the marketing department to be presented at weekly meetings.
• Assisted with the translation to Spanish of five letters that were sent to clients.
• Analyzed the business´s social media insights, Google Analytics, and email campaigns insights.

Content Marketing Specialist

  •  Rapid Cash
  •  Oct 2021 - Jul 2022

• Designed 49 social media posts on Adobe Photoshop, and eight gifs on Canva, and scheduled them to be posted on Instagram and Facebook.
• Designed three posters announcing sales promotions and office information and printed 24 posters.
• Designed seven flyers on Adobe Photoshop and printed 5,000 flyers for four offices to promote sales promotions.
• Created 30 email campaigns and sent them to 1,543 subscribed clients.
• Designed 53 TV slides for the publicity of sales promotions and office information for four offices.
• Designed one sale promotion coupon for income tax season and printed 60 for each Rapid Cash office.
• Designed three Instagram stories and posted them.
• Assisted with the annual kickoff meeting, helped with seating arrangements, and designed a gift for each employee.
• Designed and ordered 4,500 envelopes announcing income tax season with an envelope-making machine.
• Organized 3,500 envelopes announcing income tax season by ZIP code to be mailed to customers.
• Created 10 PowerPoint slideshows for the marketing department to be presented at weekly meetings.
• Translated to Spanish all promotional and collateral materials listed above.
• Designed and printed 30 birthday cards for clients in English and Spanish.

Manager

  •  La Delice
  •  Jun 2020 - Aug 2020

• Increased Instagram followers by 81%, by managing the Instagram business page, and creating 25 marketing publicity posts using
Canva and Microsoft PowerPoint.
• Increased sales by 75% by managing social media accounts and receiving orders through direct messages from social media pages.
• Calculated the production and selling costs of 10 desserts for this startup business.
• Kept a record of the business expenses and profits in Excel monthly.

Marketing Manager

  •  El Bodegon
  •  Jun 2020 - Aug 2020

• Created 10 marketing publicity posts using Canva and Microsoft PowerPoint.
• Posted 80 marketing posts on the business’s Instagram and Facebook pages.
• Increased followers by 100% on the business’s Instagram and Facebook pages by taking 70 photos of the business’s products and using them to advertise.

Peer Leader Student Employee

  •  University of Texas at El Paso
  •  Aug 2020 - Dec 2020

• Mentored and served as a role model for 20 freshmen through virtual one-on-one meetings.
• Helped students navigate their semester while facing a pandemic, assisting them with personal and school development issues that they faced through their first year at the university

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