Inbound Marketing module instructor in the Strategic Digital Marketing postgraduate program. Anahuac University, North campus.

● Led a 12-person department responsible for all consumer acquisition marketing, branding and corporate communications.
● Effectively addressed conflicts and provided unwavering support to team members, fostering a positive and inclusive work environment conducive to growth and success.
● Cultivated a culture of motivation and inspiration within the team, leveraging innovative strategies to encourage creativity, initiative, and a shared sense of purpose.
● Facilitated seamless collaboration among team members, promoting open communication channels and ensuring adherence to company policies and procedures for streamlined operations and cohesive teamwork. ● Reported to executives on past results and pipeline and campaign forecasts, through dashboards and presentations.
● Built and ran processes to facilitate Marketing Ops activities.
● Managed a budget of MXN $2,000,000 to execute marketing initiatives: digital and OOH.
● Coordinated the marketing plan for the opening of new branches.
● Support the annual planning cycle including prior year analysis, pipeline and channel planning and other key tasks.

● Orchestrated the planning, implementation, and monitoring of digital marketing and sales enablement strategies, ensuring alignment with organizational objectives and targets.
● Directed and mentored a 4-person project managers team, overseeing their activities, providing supervision, and delivering comprehensive training to optimize team performance and project outcomes.
● Established, monitored, and made informed decisions on key performance indicators (KPIs), driving continuous improvement and accountability across all projects.