Mexico Video Resume
Experience
Media Strategist
Traffickng: Implementation and optimization of advertising campaigns for video games on various social media platforms such as META, SEM, YT, and TikTok, aiming to attract users and generate traffic effectively while respecting budget limitations and performance objectives.
Reporting: Development of comprehensive reporting mechanisms to analyze and interpret performance data of video game campaigns on social media, utilizing tools such as Google Analytics, Facebook Insights, and proprietary tracking systems. Generating actionable insights and recommendations to optimize campaign strategies and maximize return on investment.
Marketing Data Analyst
Data Analysis: Expert in analyzing and reporting data from Google Ads, Google Analytics, Salesforce, and other campaign tools. Creating dashboards using tools like Tableau and Power BI.
Marketing Strategies: Assisted clients in increasing reach and conversion rates through effective marketing campaigns. Determined target segments, selected optimal communication channels, created messaging, and designed assets. Project Management: Supervised project timelines, ensuring deadlines were met and accurate information was readily accessible.
Education
BA Communication and Digital Media
BA Communication and Digital Media
