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Mariano G
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Member since February 23, 2023

Paid media specialist

I have 5 years of experience running digital marketing campaigns across different channels and formats throughout the marketing funnel, primarily using Facebook/Instagram ads, Google ads (search, video, display, discovery, shopping, app), twitter ads, linkedin ads , spotify ads and DV360.

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Experience

Paid media specialist

  •  t2o
  •  May 2022 - Present

I have increased the user base by 50% compared to the previous year, exceeded the VTR objective in
branding campaigns by 16% against annual expectations, I have reduced the cost per acquisition in
conversions by more than 40% during 2022.
 Planning, implementation, management and analysis of campaigns in Google Ads Yahoo/Bing,
Social Ads, Facebook Ads, Display & Video 360, AMAZON.
 Generation of proposals and projection of results, as well as media plans for current clients and
potential clients.
 Management of campaigns on the corresponding platforms (Google, FB, DV360, etc.)
 Generate Qualitative and Quantitative Reports for clients in Google Sheets, Google Slides or Data
Studio hand in hand with supermetrics, with the identification of opportunities and findings in
key metrics (CPC, CPA/CPL, CTR, ROAS) that are focused on carrying out implementations that
improve the defined results.
 Work collaboratively with teams from different areas (such as SEO, Data & Analytics) dedicated
to each client.
 Generation of internal reports of consumption and investment and behavior of campaigns.
managing high monthly budgets ($30k-$50k USD).

Paid media analyst

  •  capptus
  •  Jan 2021 - May 2022

I maintained and improved the ROAS of retail conversion campaigns and increased lead generation by
50% against the first 6 months of operation, exceeding annual expectations.
Implement customer campaigns in different industries:
 Facebook ads
 Google Ads (search, shopping, discovery, display, video)
 Linkedin ads
 Twitter ads
Activities:
 Manage different ad accounts
 Definition of media plans
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 Launch and optimization of campaigns
 Control of high budgets ($1M monthly)
 Reporting of objectives in ppt, data studio and tableau or mix panel (Reach, Impressions, Clicks,
Conversions)

Marketing analyst

  •  VR Soluciones
  •  Apr 2016 - Feb 2021

Collaborated in the implementation of landing pages, increased lead generation by 19%
during the last year of operation
 Coordination of mystery shopping teams.
 Brand tracking in google analytics
 Lead generation campaigns
 Coordination of events for brands

Education

Marketing

  •  Universidad Tecnológica de México
  •  Mar 2013 - Mar 2016

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