• Successfully led the planning and execution of marketing projects, ensuring on-time delivery and within the allocated budget, while maintaining
ongoing communication with the production team and the client to ensure the quality of delivery.
• Closely collaborated with cross-departmental teams, including design, web development, marketing automation, data analysis, among others, to
ensure effective project coordination.
• Established clear objectives and KPIs for individual projects, ensuring alignment with the company's strategic goals and with the working teams.
• Oversaw the collection and analysis of data to assess the performance of digital advertising projects, making necessary strategy adjustments.

• I led the definition of communication strategies, managed the hiring and administration of both digital and traditional advertising, and supervised
the successful implementation of IT projects.
• I took on a key role in change management in the area, implementing strategies to ensure effective transition and minimize disruptions.
• I efficiently managed budgets, ensuring the proper utilization of resources and maximizing return on investment.
• I led multidisciplinary teams in multiple Latin American countries, ensuring effective collaboration and consistent execution of strategies in
various regions.