Planning, creating and monitoring digital marketing campaigns to increase revenue, brand awareness or lead generation on behalf of clients.
• Coordinating work between the Design, Copywriting and Ads teams to implement successful marketing campaigns.
• Working closely with Sales and Account Directors, setting the right expectations for clients.
• Communicating in a timely manner with clients, providing them with feedback and results.
• Understanding client’s business goals, anticipate their needs and turn data into compelling stories and actionable insights to help them success.
• Track, analyze, and report key performance indicators and business trends internally and to clients.
• Oversee campaign’s scheduled tasks, reports, deadlines and milestones for clients. • Generate sales among client accounts, including upselling and cross-selling Monitoring the client’s budget, explaining costs and strategy.

Support, manage and design market strategies within the Customer Facing process. Management of business processes and integration of systems (SAP ERP, SAP Marketing, Salesforce Sales Cloud and Marketing Cloud, Big Tin Can, Marketo, among others).
• Product catalog management: launches, positioning and design of campaigns to fulfill commercial strategies successfully. (Digital Paid Media, SEM).
• Development of marketing strategies focused on continuously improving the commercial experience of our consumers through the different digital marketing and sales tools (Marketo, Big Tin Can, Salesforce Marketing Cloud).
• Design of communication elements and support materials for the commercial area with the support of media and design agencies.
• Develop and manage new initiatives and marketing strategies in the different processes and functions of the local and regional organization through our corporate partners (media agencies, advertising agencies, among others).
• Administration of the customer portal and its different functionalities (Inventories, Credit, ecommerce, Quality, Order tracking, among others). Performance evaluation of the portal through digital means (Google Analytics).
• Work together with the areas, functions and businesses in the generation of commercial and marketing strategies. Based on the Analysis of Key Performance and Performance Indicators (KPIS).
Automation and management of digital marketing campaigns / strategies through digital tools; emailing, social media campaigns, website, mobile device campaigns, CRM (Salesforce Marketing & Salescloud cloud, Marketo, Big Tin Can).
• Generation and analysis of results reports to measure the achievement of objectives or budgets (SAP BI, Qlicksense, Qlikview).
• Work in conjunction with the functional and business process areas in the review, design, monitoring and prioritization of projects based on the agile methodology, prioritized by the benefit they directly contributed to both the company and the client.