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Perla A
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Member since February 15, 2023

Copywriter

Hello! My name is Perla, and I’m a content writer.

I’m passionate about creative and out-of-the-box communication. My motto is “writing to connect with the readers’ minds and hearts.”

I have a Bachelor’s Degree in International Relations, which gave me the writing and researching skills to create content.

I have three years of experience as a remote freelance writer and have composed different kinds of texts in English and Spanish.

I own a home gardening website for which I hire writers, proofread, optimize the content, and publish.

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Experience

Consultant

  •  ITESO
  •  Aug 2022 - Dec 2022

Advising undergraduates taking the PAP (Professional Application Project) course at the CISAI (Centro de Innovación de Alto Impacto de Jalisco).

Creative Writer

  •  ITESO
  •  Oct 2022 - Present

Creation of articles to communicate the results of the diploma programs and projects of the CISAI (Centro de Innovación Social de Alto Impacto de Jalisco.)

Copywriter and Content Creator (Remote)

  •  MoonlightUI
  •  Aug 2022 - Nov 2022

_Created copy for websites, social media, and email marketing campaigns following SEO best practices.
_Performed editing and proofreading of different kinds of content to ensure all written information was of good quality.
_Wrote articles about web personalization to spread brand awareness about Moonlight.

Technical Writer (Remote)

  •  Kickserv
  •  Jan 2021 - Dec 2021

_Learned how to use new software by daily exploring its features resulting in the creation of more than 40 articles and videos explaining how to operate the platform.
_Helped the company change its website's platform by transferring all its information from WordPress to Zendesk (pricing, testimonials, cases, support, etc.) and proofreading it.

Creative Writer (Remote)

  •  Fanatee, Inc.
  •  Sep 2020 - Aug 2021

_Collaborated for a year as a creative writer in a game development studio by daily researching new topics, which resulted in the creation of over 15,000 short questions and answers in Spanish for the app Word Lanes.
_Met weekly and monthly deadlines by efficiently organizing and distributing my workload to comply with the client's expectations regarding numbers and quality.

Writer and Proofreader (Remote)

  •  Upwork (Freelancer for different clients)
  •  Mar 2020 - Sep 2020

_Recorded over 150 words in Spanish by using special software resulting in an audio collection utilized for a Spanish-speaking virtual assistant.
_Researched environmental issues by investigating various trusted and recognized sources to develop high- quality technical articles about ground, air, and water pollution for a website called Neoblau.

Assistant/Project Management

  •  RED Media House
  •  Apr 2019 - Mar 2020

_Reached out to suppliers daily to satisfy our customers' needs regarding their products, services, and digital marketing.
_Modified our customers' websites through WordPress to keep them up to date with all their services and products.
_Wrote and translated content such as emails, campaigns and articles.
_Organized and documented 20 meetings between the exhibitors of a design fair by establishing direct communication to schedule all the details to have visual proofs to present to the investors of the fair.
_Handled the payment process and logistics of a benefit art auction by gathering the information of the 20 buyers and contacting them after to collect the payment and deliver the art pieces.

Assistant/Consultant

  •  Limon G. Human Resources
  •  May 2021 - Mar 2020

_Applied 2000 work-environment surveys for a hotel chain by traveling with a small team to 4 different cities and having meetings with the chain’s employees to provide the company with a report about their employees' satisfaction.
_Participated in the interview of more than 30 applicants by politely asking them questions about their life and work experiences to look for the right candidates for our different clients’ job openings.

Education

Bachelor's degree in International Relations

  •  ITESO (Instituto Tecnológico y de Estudios Superiores de Occidente)
  •  Aug 2013 - May 2018

Digital Marketing Diploma focused on Copywriting

  •  END (Escuela Nómada Digital)
  •  Mar 2022 - Mar 2023

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