Mexico Experience
Marketing Director
- I lead and supervise the Marketing team and media agencies for the planning, implementation, execution, and measurement of the Annual Marketing Plan. I collaborate with an international team (Europe, LATAM, and Africa) to identify opportunities for improving the company's digital assets, profitability, operational processes, user experience, loyalty programs, marketing results, and competitive advantage in the market.
- I manage and tactically collaborate in the implementation of strategies and action plans to optimize digital assets (app, website, and social media).
- I plan and execute ON/OFF media campaigns for the company in Mexico, including influencer selection, activations, ATL, as well as supervising digital marketing actions, SEO, SEM, social media, email marketing, and content marketing to achieve Brand awareness, brand building, and customer acquisition and retention objectives.
- I am responsible for budget planning, control, and management on a monthly and annual basis, as well as for analyzing and measuring key KPIs, reporting results to the CMO and global CEO remotely (from Mexico to Bulgaria) to ensure campaign performance.
- Corporate image and identity | Branding/awareness of the company and design of visual tools.
- I undertake other complementary activities such as: Competitor analysis, Market research, Promotion development, Supervision, and monitoring with SEGOB, Media and Influencer relations, Public Relations, among others.
Marketing Director
- I led and supervised the Marketing team and the media agency and worked with international senior peers of the company to identify opportunities to improve operational processes, productivity, customer experience, customer relationship management , loyalty, marketing results and competitive advantage.
- I strategically and tactically managed digital assets (website, social networks, podcast, Google suite, Analytics, Email Marketing), planning, implementing, operating and optimizing organic and paid efforts in all stages of the funnel which resulted in an increase demand/contracts by 30% and 40% respectively during 2021 and 2022.
- I was responsible for the preparation, control and management of the monthly and annual budget, as well as the analysis and measurement of KPIs, reporting results to the CEO and the COO remotely (From Mexico to the United States).
- I measured organic and paid performance: followers, engagement, interaction, visits, views, leads, reach, impressions, leads, CPC, CTR, CPA, CLV, ROAS, etc. obtaining consistent growth in each of them.
- I prepared and executed the annual marketing plan and developed strategies focused on promoting business prospects and lead generation, which increased by an average of 30% per year.
- Creation, development and implementation of marketing content for digital channels (content grid, streaming webinars, blog, newsletter, scripts, videos, music, trends, news, etc.)
- Optimization of positioning (SEO) through different strategies in digital channels.
- Branding/awareness of the company and design of commercial visual tools.
Marketing Manager
- I directed the Marketing department and was responsible for the preparation and management of the annual budget and measurement of area indicators, leading an internal team and two external agencies, reporting results to the general management of the company.
- I prepared and executed the marketing plan and developed strategies focused on promoting commercial prospects and generating demand through the management and analysis of commercial, market and competitor information (through a CRM and ERP) to optimize decision making and define the direction of corporate strategy.
- I increased the generation of leads by 100% in 2019 and 2020 through an optimization of the company's digital media and a redesign of the flow process and acquisition of information from prospects, increasing traffic, followers, profitability and sales of the company.
- I managed the company's digital channels and implemented campaigns in Google ads and Social Media.
- I improved the web positioning (SEO) and corporate image of the company by homogenizing physical and digital materials for its promotion.
- I coordinated sponsored events, expos and PR actions of the company.
- I developed multimedia for promotion, advertising, internal and commercial communication of the company.
- I directed the production of commercial, visual and digital tools for the launch of the brand in the US market (Rosmar USA).
Commercial Director
- I was responsible for the commercialization and advertising administration in print, BTL and digital of the Golf Digest México brand, focused on the business and luxury sector.
- I led the commercial team achieving 110% achievement of objectives and reporting results to the CEO.
- I optimized sales processes, billing, collection, distribution, approval of media kits, tariffs, closing dates, presentations and certification of tariffs for government sales.
- I attracted investments and sponsorships from 20 new clients.
- I managed the presence of Golf Digest in the WGC Mexico Championship.
- I achieved exchanges and strategic/commercial alliances of value to the company.
SR Key Accounts Manager
- I managed more than 20 key accounts.
- I commercialized advertising and sponsorships of all the company's brands in print, events and digital.
- I reached 105% of the assigned budget of my client portfolio.
- I developed commercial packages and content and marketing strategies (AAA clients and media agencies).
- I worked on projects with multidisciplinary areas (editorial, marketing, production, design, billing, collection) to generate strategies, content and attractive proposals to attract investment.
SR Brands Manager
- I represented the brands of the men's/sports segment of the company (Motorpress Rodale): Men's Health, Automóvil Panamericano, Motociclismo, Audi Magazine, Das Auto, Maxituning, Sport Life, Runner's, Bike, Triathlon, Women's Health and managed everything related to the same, in PR, marketing and commercial strategies, content marketing, sponsorships and advertising on print and digital platforms, BTL's and events.
- I led a commercial team reaching 110% objectives in the group of brands under my charge.
- I achieved the most profitable business unit at a commercial level for 5 years.
JR Brands Manager & Brand Executive
- I represented the brands of the company's Wellness segment (Rodale): Men's Health and Women's Health and managed everything related to them, in PR, marketing and commercial strategies, content marketing, sponsorships and advertising on print, digital, BTL's platforms and events. As Brand Executive I was in charge of the operation of a company title in different stages, such as: Men's Health, Esquire, Maxim, Soccermanía, Fibra América, Chivas, Pumas, Tigres, Yo, Pink and TeleGuía.
