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Rogelio T
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Member since September 19, 2023

Digital Marketing

I’m Rogelio T, a Communication and Digital Media graduate. I worked as a Marketing Executive at PISSA from Nov 2021 to Jun 2023, where I managed international event participation, crafted communication and marketing strategies, and optimized the website. I also strengthened relationships with global clients and developed customized product solutions.

Previously, I was a Digital Marketing professional at Universal Music Latin Entertainment from May 2019 to Oct 2021. I created digital content, devised marketing strategies for music streaming platforms, and conducted market analysis.

I kick-started my career as an Internship Graphic Designer at Vitro – Fama, where I executed communication and marketing strategies, played a key role in rebranding, and managed the company’s website.

My educational background includes a Communication and Digital Media degree from ITESM, completed in 2018, and a 2021 diploma in Digital Marketing.

I bring a diverse skill set, including B2B and B2C marketing, SEO, graphic design, and proficiency in tools like Google Ads, Google Analytics, Meta Business Suite, WordPress and Adobe softwares (Such as Photoshop, Illustrator and After Effects) My English proficiency is at an intermediate-advanced level, certified at B2. I’m eager to contribute to your team’s success in digital marketing and communication.

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Experience

Marketing Executive

  •  Productos Industrializados de Saltillo
  •  Nov 2021 - Jun 2023

- Management of Participation in International Fairs: Coordination and attendance at globally renowned events such as "Sweets & Snacks 2022: Chicago, USA" and "ISM 2022: Cologne, Germany," ensuring a prominent representation of the company.

- Communication and Marketing Strategies: Development and implementation of B2B and B2C communication and marketing strategies for national and international clients, strengthening the company's presence.

- Web Optimization and SEO: Website management with a focus on improving positioning through updates, keyword selection, and strategic visual design.

- International Customer Relations: Establishment and maintenance of strong relationships with global clients, collaborating on future projects.
- Custom Product Development: Creation of tailored solutions for clients, adapting products to their specific needs, and strengthening business relationships.

- Quotes and Branding: Preparation of detailed quotes for client products and contribution to the company's branding.

Digital Marketing

  •  Universal Latin Music Entertainment
  •  May 2019 - Oct 2021

- Production and Creation of Digital Content: Production and creation of digital content, including Lyric Videos, Video Remastering, and Pseudovideos.

- Digital Marketing on Music Streaming Platforms: Creation of digital marketing strategies to drive direct-to-consumer sales (B2C) through music streaming platforms.

- Market Analysis and Content Strategy: Market analysis to guide the creation of digital content in line with the company's objectives and KPIs.

Intership, Graphic Designer

  •  FAMA, Fabricación de Máquinas
  •  Sep 2017 - May 2018

- Communication and Marketing Strategies B2B and B2C: Development and execution of communication and marketing strategies for both national and international clients.

- Rebranding: Company rebranding process, including logo renewal, presentations, and catalogs.

- Website Management: Website administration, ensuring an attractive graphic design, efficient organization, reliable information, and high-quality content to enhance the company's organic search engine positioning.

Education

BA. Digital Media & Communitacion

  •  Instituto Tecnológico y de Estudios Superiores de Monterrey
  •  Aug 2013 - Dec 2018

Marketing & Graphic Design

Diploma, Digital Marketing

  •  Instituto Tecnológico y de Estudios Superiores de Monterrey
  •  Jun 2021 - Nov 2021

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