www.fintechamericas.co

• Ensured consistent and effective storytelling of the FA Brand and story, both online and offline, resonating
with target audiences.
• Realized the company's vision and mission by serving as the translator, creative steward, and voice of the
brand at every point of contact.
• Clarified brand strategy for the Marketing team and outside partners, ensuring on-target communications.
• Spearheaded development of campaigns that reflected market needs and broke through the noise.
• Led development of data-based digital marketing strategies to achieve performance targets.
• Managed and distributed performance reports optimizing sales and marketing programs.
• Provided design direction, copywriting, and feedback on media as needed.
• Oversaw allocation of Marketing budget and optimization of supporting technologies.
• Conducted internal and cross-functional Marketing meetings to ensure clear priorities and efficient
implementation.

www.movertis.com

Sr. Brand Manager for Philip Morris cigarette brand in Argentina.