Mexico Video Resume
Experience
Creative Director
» Responsible for every graphic asset development: art direction, label/packaging design, web design,
advertising, logo, brand identity, naming, slogan, and creative concepts.
» Digital strategy and content creation for Laura Mercier Mexico, growing the brand’s
community and bringing E.R. to 3.8%.
» Online rebranding, digital strategy, and content creation for Carlo Corinto’s (fragrances) social media.
Starting from 10K followers to +45K. Increasing brand awareness funnel +2 p.p. (2018 vs 2017).
» Naming and art direction for Casa Pedro Domecq’s wine “Ö” Código Domecq.
» Packaging design of Zuzi Spiked Cold Brew, featured in thedieline.com
Senior Design Consultant
» Brand consultant responsible for creating corporate and online B2B communication (Coca-Cola,
Starbucks, Abbott, etc.)
» Creation of Coca-Cola’s sustainability report for directives and corporate initiatives.
» Art direction, web design, logo design, content creation, storyboard, infographics and corporate identity.
Art Director
» Creation of Suzuki Swift Sport’s mini-website for its launch in Mexico; obtaining recognition by
Awwwards for usability and design. Design of offline/online catalogs for Suzuki‘s car models.
» UI design of Roche’s calculator app for cancer patients (medic use only).
» Art and video direction for content creation.
