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SUSANA G
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Member since May 9, 2023

Trade Marketing Manager

I have more than 20 years of formal experience in commercial & strategic marketing areas. Also as an entrepreneur with a Marketing Agency in Cancun, I had learned about the challenge of change in the industry, marketing research and business viability.

 

I consider myself as a versatile and tenacious person with a special ability to adapt and can work in a team. With a human type leadership and a passion for training, I am used to driving results, oriented to customer satisfaction and who constantly seeks challenges.

 

My specialization has been Relationship Management through looking for long term win – win relationships.

 

The roles I’ve been working on and the activities I’ve been doing, allowed me to learn and develop my communication, analytical and strategic skills in line to respond to market needs, identify advantages and communicate them, determine real opportunities and design and execute strategies.

 

With a successful track record of driving revenue growth, forming strategic alliances, and developing and executing integrated marketing campaigns, I am confident in my ability to deliver results as a marketing director. My expertise in marketing strategy, team leadership, and alliances will enable me to contribute to the success of your organization. I look forward to the opportunity to discuss how I can contribute to your marketing team’s success in further detail.

 

 

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Experience

Trade Marketing Manager

  •  Gulf México
  •  Dec 2019 - Present

● Led a team of marketing professionals to develop and implement comprehensive and market ad-hoc marketing strategies.
● Data driven projects, analyzing daily customer behavior.
● Built and nurtured relationships with key stakeholders, including customers and vendors, to enhance brand reputation and drive business growth.
● Formulated and executed strategic partnerships and alliances with bigger brands, resulting in increased brand visibility.
● Developed and executed integrated marketing campaigns across multiple channels, including digital, social media, content marketing, and events, resulting in increased brand awareness and customer engagement.
● Managed relationships with external vendors and agencies to execute marketing initiatives and campaigns.
● Collaborated with cross-functional teams, including sales, product management, and creative services, to ensure alignment of marketing strategies and messaging across all channels.

Education

Bachelor Degree in marketing

  •  Tec de Monterrey
  •  Jun 1998 - Dec 2002

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