Experience
Channel Marketing Associate
As a Channel Marketing Associate on the international team of ACCO brands, I was in charge of:
• Online and Offline marketing strategies development for LATAM customers.
ONLINE
• Monthly content plan development for customers (posts, reels and TikTok).
• E-commerce impulse & awareness on customers websites.
• Influencer & Giveaway strategies for customers social media platforms.
• Annual Best Sellers Catalog planning and development.
OFFLINE
• Awareness initiatives for customers events like Back to School fairs and showrooms:
- Creative booth design planning
- Gifts for customers
- Activities for children & teachers
• Product development for LATAM region.
• Product and brand trainings for customers and their staff.
• Store awareness: POP material management.
• Product certification according to US requirements.
• Marketing support to ACCO LATAM affiliates.
• MX & US SAP support to the customer service team.
• Pricing development for LATAM region.
• Sales support.
E-Commerce Web Manager
I was in charge of 2 footwear websites on Mexico: Keds and Sperry.
• Websites launch on Shopify E-commerce platform.
• Menus development.
• Website connections to social media platforms, Google Analytics, Google My business, BW, SAP, PayPal, CRM, Pinterest.
• Websites Monthly sales forecast.
• Images, descriptions and banners tracking and constantly improvement plan.
• Marketing plan for Websites awareness:
- Social media awareness campaigns
- Influencer Marketing Campaigns
- Totalplay campaigns
- Affiliate campaigns
- Newsletter and mailing campaigns
• Daily sales tracking.
• Annual product forecast for website.
• Social media comments tracking for constant websites improvement.
• SEO & SEM strategies for website improvement.
• Constant contact with the brands global teams for brand exposure.
• Special dates and events impulse strategies: Black Friday, Hot Sale, Christmas, etc..
Digital Marketing Manager
As a digital marketing executive I was in charge of Lower funnel campaigns plan for all Walmart formats (Walmart, Superama, Bodega Aurrerá and Sam's).
• Agile methodology on every activity.
• Daily campaigns budget vs.sales tracking.
• Affiliates recruitment and purchasing process.
• Program campaigns in the different digital marketing solutions such as Criteo, RTB House, Ve Interactive, SOICOS, Digital Turbine, etc...
• Visual constant improvement plan on lower funnel campaigns.
• Contracts review with new and existing suppliers.
Marketing Intern
• Influencer Marketing strategies
• Affiliate campaigns
• Campaigns tracking
• Monthly content plan
• PR and magazines strategies
• Product launch planning events with dermatologists.
• Sales support.
• Marketing Research and Buyer Persona development.
Education
Marketing Bachelor Degree
At my university I learned about Digital Marketing, International Marketing and I took a speciality on Market research.