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Verónica M
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Member since March 19, 2024

Digital Marketing Specialist

I have a strong background in digital marketing strategies, a passion for innovative solutions, and a proven track record of driving results, I am excited about the opportunity to contribute to your team and help your company to achieve its marketing objectives.

Throughout my career, I have honed my skills in various areas of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content creation, and analytics. I have successfully developed and executed comprehensive digital marketing campaigns that have increased brand visibility, engagement, and conversions for both B2B and B2C clients.

In my most recent role as a Digital Marketing Specialist, I led a team in devising and implementing data-driven marketing strategies that significantly improved organic search rankings and drove a 30% increase in website traffic within six months. Additionally, I spearheaded the development of targeted social media advertising campaigns that resulted in a 20% increase in leads and a 15% increase in conversion rates.

I am particularly drawn to your company because of its reputation for innovation and commitment to delivering exceptional results for clients. I am impressed by your innovative approach to digital marketing and your dedication to staying ahead of industry trends. I am eager to leverage my skills and expertise to contribute to your company continued success and growth in the digital landscape.

Furthermore, I am excited about the opportunity to work alongside a team of talented professionals who share my passion for creativity, collaboration, and driving meaningful impact. I thrive in fast-paced environments where I can continuously learn, adapt, and challenge myself to achieve greater heights.

Thank you for considering my application. I am confident that my skills, experience, and passion for digital marketing make me a strong fit for the Digital Marketing role at your company. I am eager to discuss how I can contribute to your team’s success further.

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Experience

Channel Marketing Associate

  •  ACCO Brands
  •  Nov 2021 - Feb 2024

As a Channel Marketing Associate on the international team of ACCO brands, I was in charge of:
• Online and Offline marketing strategies development for LATAM customers.
ONLINE
• Monthly content plan development for customers (posts, reels and TikTok).
• E-commerce impulse & awareness on customers websites.
• Influencer & Giveaway strategies for customers social media platforms.
• Annual Best Sellers Catalog planning and development.
OFFLINE
• Awareness initiatives for customers events like Back to School fairs and showrooms:
- Creative booth design planning
- Gifts for customers
- Activities for children & teachers
• Product development for LATAM region.
• Product and brand trainings for customers and their staff.
• Store awareness: POP material management.
• Product certification according to US requirements.
• Marketing support to ACCO LATAM affiliates.
• MX & US SAP support to the customer service team.
• Pricing development for LATAM region.
• Sales support.

E-Commerce Web Manager

  •  GRUPO PIAGUI
  •  May 2021 - Nov 2021

I was in charge of 2 footwear websites on Mexico: Keds and Sperry.
• Websites launch on Shopify E-commerce platform.
• Menus development.
• Website connections to social media platforms, Google Analytics, Google My business, BW, SAP, PayPal, CRM, Pinterest.
• Websites Monthly sales forecast.
• Images, descriptions and banners tracking and constantly improvement plan.
• Marketing plan for Websites awareness:
- Social media awareness campaigns
- Influencer Marketing Campaigns
- Totalplay campaigns
- Affiliate campaigns
- Newsletter and mailing campaigns
• Daily sales tracking.
• Annual product forecast for website.
• Social media comments tracking for constant websites improvement.
• SEO & SEM strategies for website improvement.
• Constant contact with the brands global teams for brand exposure.
• Special dates and events impulse strategies: Black Friday, Hot Sale, Christmas, etc..

Digital Marketing Manager

  •  Walmart
  •  Nov 2019 - Oct 2020

As a digital marketing executive I was in charge of Lower funnel campaigns plan for all Walmart formats (Walmart, Superama, Bodega Aurrerá and Sam's).
• Agile methodology on every activity.
• Daily campaigns budget vs.sales tracking.
• Affiliates recruitment and purchasing process.
• Program campaigns in the different digital marketing solutions such as Criteo, RTB House, Ve Interactive, SOICOS, Digital Turbine, etc...
• Visual constant improvement plan on lower funnel campaigns.
• Contracts review with new and existing suppliers.

Marketing Intern

  •  L'Oréal
  •   - Nov 2019

• Influencer Marketing strategies
• Affiliate campaigns
• Campaigns tracking
• Monthly content plan
• PR and magazines strategies
• Product launch planning events with dermatologists.
• Sales support.
• Marketing Research and Buyer Persona development.

Education

Marketing Bachelor Degree

  •  Universidad La Salle
  •  Aug 2015 - Jun 2019

At my university I learned about Digital Marketing, International Marketing and I took a speciality on Market research.

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