Mexico Video Resume
Experience
Digital Marketing Consultant
I'm currently consulting for two companies since pretty much the beginning of the year:
• Real State LM: a real estate company focused on property sales and rentals in the Los Cabos area. https://realstatelm.com/
(Website under construction)
• Kiki's House Cleaning: a house cleaning company in Plano, Texas. https://www.kikishousecleaning.com/
My main role for Real State LM centers on paid advertising, creating and optimizing campaigns designed to bring in qualified leads for specific properties and services. The website is not a major factor for this business, since we run campaigns that drive phone calls directly.
For Kiki's House Cleaning, my work includes building targeted audiences, setting up tracking, testing ad variations, improving the link between ads and landing pages to increase lead quality, and handling SEO.
I also make adjustments to websites and overall funnels when needed, mainly to improve user flow and make the transition from ad click to inquiry smoother and more consistent.
Growth Specialist
I worked on CoraTransfers, a ground transportation company founded in 1999 in San José del Cabo and focused on airport and hotel transfer services in the Los Cabos area.
I was responsible for improving the website structure, basic SEO setup, and overall usability so that customers could more easily understand the services and complete their bookings online. This included adjustments to the layout, content organization, and some technical changes on the site.
https://coratransfers.com/
I also worked on paid traffic and conversion optimization, connecting ads and landing pages with the most relevant services and simplifying the steps from visit to reservation.
Growth Marketer
I managed 100+ sites, most of them blogs generating revenue through AdSense and affiliate commissions, such as https://dogpages.net/ and https://baseoutdoor.com/.
These sites, as simple as they seem, can generate significant income through SEO. They were purchased for just three figures, and one of them reached six figures only 2–3 years later.
I was responsible for all growth strategies but specialized in SEO, including strategic interlinking, backlink generation, reprogramming, and more.
Some of these sites were e-commerce stores where I also handled paid marketing responsibilities and conversion rate optimization, such as https://squalo.com.mx/ and https://www.xades.com.mx/.
Digital Marketer
I worked on Alpha Watches (Relojes de Alfa), an e-commerce brand selling niche and interest-focused watches through online marketplaces and social media.
I was in charge of the entire setup, including importing the products, building the e-commerce site, and managing product listings. My work also centered on paid advertising campaigns, mainly on Facebook, where I created and optimized ads targeting audiences interested in specific watch styles. I set up tracking, tested different ad creatives and messaging, and optimized the ad-to-product path to improve conversions.
During the time I managed the project, we achieved strong sales performance driven by the combination of targeted ads and ongoing conversion rate optimization across the funnel.
Education
Bachelor’s Degree in Business Administration and Management
Studied Business Administration and Management at University of Texas, Dallas and Panamerican University, Guadalajara Campus, where I learned how businesses actually work from the inside.
Focused on strategy, finance, marketing, and managing teams, while building solid problem-solving and decision-making skills.
The program helped me understand how to run and improve different kinds of organizations and gave me a practical, well-rounded foundation for real business situations.
