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Verified Alfonso M
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Member since August 15, 2023

Marketing Manager | Business Development | Brand Management | Digital Content Creator

I’m Alfonso, a seasoned marketing and digital creative professional with over 20 years of expertise within the realm of Small and Medium-sized Businesses (SMBs). My primary objective is to equip small businesses with the tools they need to thrive in the digital sphere, irrespective of their geographical location.

Over the course of two decades, I have consistently guided brands through the ever-evolving digital landscape, and I’m far from done.

While I am California-based, my influence in the fields of marketing and branding extends well beyond state lines. As a respected consultant, I’ve built my reputation on unwavering commitment and effective collaboration.

What truly distinguishes me is my hands-on involvement with groundbreaking startups and beloved local institutions. I have a proven track record of turning concepts into tangible outcomes—be it by crafting striking visual identities, spearheading transformative marketing initiatives, or devising strategies that fuel growth.

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Experience

Marketing Manager

  •  The Liberty Company
  •  Jan 2022 - Aug 2023

Responsible for spearheading the development and management of impactful marketing campaigns for products and programs within Liberty's Insurance Wholesale division and individual Corporate partners. I work closely with senior leadership, internal teams, and external producers to create innovative marketing initiatives that not only capture new business but also significantly enhance brand awareness nationwide. I have successfully cultivated business opportunities for insurance retail agency sales operations, with a specialization in serving dentists, lawyers, and accountants.
Develop and execute comprehensive digital 360 marketing strategies for enhanced online visibility and increased website traffic.
Manage and oversee online advertising, email marketing, social media, and content marketing efforts. Optimize search engine marketing (SEM) and search engine optimization (SEO) campaigns to improve rankings and drive website traffic.
Analyze and assess digital marketing campaign performance, making data-driven adjustments to achieve objectives.
Lead the creation of impactful landing pages, microsites, and other digital assets.

Business Growth and Development

  •  AXMDGTL
  •  Jan 2019 - Aug 2023

Oversee operations, brand management, marketing, and strategic programs for various business units and local SMCs. My focus has been on devising effective strategies and product development to scale and excel in multiple segments. My expertise lies in crafting targeted strategies that ensure optimal results and maximize ROI.
Create diverse digital content, including Ai content, video shorts, blogs with audio posts, social media content, and audio.
Maintain and update website and social media content to ensure relevance and timeliness across all platforms.
Utilize SEO techniques to increase content visibility and attract targeted traffic.
Collaborate with cross-functional teams to align content with company goals and objectives. Conduct industry research to stay informed on trends and best practices, shaping compelling and relevant content.

Brand Manager and Publishing

  •  Culver City-Foshay Lodge
  •  Jan 2015 - Jan 2017

Spearheaded the lodge’s publication as it’s sole creator, content writer, web designer, and marketing strategist thus blending creativity with strategic thinking to produce compelling periodical content. Collaborating with talented writers for content creation and handling web design and development. Additionally, I develop marketing strategies that drive brand awareness and engagement, connecting brands with their readers through authentic and meaningful content. Through the power of words, visuals, and a user-friendly website, I bring ideas to life and deliver exceptional online experiences that leave a lasting impact.

Education

Mechanical Engineering & Design

  •  University of National Education
  •  Jan 1996 - Jan 1997

University of National Education 1996 - 1997
Mechanical Engineering & Design
Course Title: Mechanical Engineering & Design
Course Description:
Explore the world of Mechanical Engineering & Design in this hands-on college course. Learn mechanical design principles, CAD, materials science, and problem-solving techniques. Get ready to contribute to cutting-edge technology and innovation.
Key Topics:
Fundamentals of Mechanical Engineering
Mechanical Design Principles
Computer-Aided Design (CAD) and Simulation
Materials Science in Design
Problem-Solving and Innovation

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