• Managed the corporate design creative team, growing from 3 to 6 elements and
diversifiy the creative services offered from branding, print, illustration, web
and multimedia for 6 brands and 12 hotels
• Measure and review of team and individual KPIs
• Updated design workflow reducing revisions by 60%
• Increased productivity of the new design team members by 80% within 6 months by
implementing new post pandemic strategies
• Calendar of annual and monthly projects, improving the quality of the
work and reducing delivery time by 75%
• Changing the workflow from responsive to enterprising helped boost the
recognition and efficiency of the design team by 60%
• Creation and supply of graphic materials for brands such as Hard Rock Hotels,
Nobu Hotels, Eden Roc, Unico 20.87, and Residence Inn
• Developed and implemented comprehensive branding guidelines at a national and
international level, ensuring consistent brand messaging across all marketing channels
and increasing brand recognition by 30% within 3 months
• Coached monthly new individual and team projects, helping improve sales goals of the
intern business units of each brand
• Development and monitoring of marketing strategies
• Championed the initiative of implementing and using metrics to target better
marketing and design strategies to increase internal revenue income

• Design and production of printed and digital materials
• Informative materials for park visitors
• Infographic illustrations, signage, merchandising
• Promos for events and activities, car wraps, stationery
• Templates for websites, stores interior design, mailings
• Magazine ads, posters, character design, etc.
• Improving the editorial design for the corporate magazine Sayab-Kan aimed at 500+ employees of all levels