Mexico Video Resume
Experience
Omnicommerce marketing manager LATAM
Spearheaded the regional digital commerce strategy, focusing on enhancing the digital content, perfect digital store, and digital shelf with an omnichannel approach in every action.
Achieved remarkable results in Performance Digital Marketing, exceeding expectations in both clicks and click-through rates, ultimately driving higher purchase intent with the latest Retail Media activations and creative solutions.
Digital Manager & D2C lead
Led the Digital Marketing team, effectively managing an annual budget of 7 million USD.
Pioneered the Perfect Digital Store team, pioneering successful strategies in click & mortars, pure players, and local D2C channels.
Significantly expanded social channels, increasing reach from 10,000 to an impressive 10 million within just one year, while maintaining an engagement rate of 25%.
Achieved substantial growth in Net Sales Value (NSV) through D2C, escalating from 1,000 to 5,000 per month within the first year of launch.
Fostered business growth by establishing a robust digital ecosystem with a focus on B2B and consumer-centric strategies. Successfully implemented the first CRM system with email marketing intelligence locally, amassing 30,000 registrations with an outstanding open rate of 30%.
Impacted over 20 million consumers with an impressive Impression share AON of 70% and a reach of 50%.
Executed effective programmatic and retargeting campaigns in new channels, consistently driving quality traffic to the company's website.
Digital Marketing & Web Design
Managed digital marketing, social media, and web design, facilitating seamless online integration. Directed e-commerce integration and management, focusing on perfect digital store design. Established effective CRM and email marketing strategies.
