Mexico Experience
Chief Marketing Officer
I was in charge of a Mexican coffee shop chain expansion to Chicago, Texas and Madrid, leading multidisciplinary teams and different projects at the same time.
Responsible of the brand strategy for the three countries, Expertise from branding, product development & store design to digital marketing & ATL / BTL strategies and conducting market studies for selecting new locations.
POS & Loyalty programs development.
Experience in developing the franchise model for Spain.
Marketing Manager
After the fusion of CIE with Grupo Carso, I was in charge of the comercial strategies for the new advertising media division, leading new projects from selecting spaces and creating landmarks on Mexican airports and malls and executing advertising campaigns for prestigious brands.
I was in charge of the media strategies of sports events, like Sochi Olympic Winter Games, the advertising plan for the F1 Grand Prix Mexico, and several games of the Mexican Soccer League.
Marketing Manager
I was the marketing manager at CIE, the most important company on Out of Home Media and entertainment events. There, I took part organizing Cumbre G20 at Cabo San Lucas Mexico in 2012, I was in charge of branding and logistics.
I had the responsibility to manage cross-functional projects with the 4 business units in order to create value strategies for the key accounts of the group.
Education
Finance Diploma
Certificate in Finance on crisis times
Marketing specialty
Marketing and sales
Diploma
Commercial and marketing management
Diploma
Corporate advertising and political communication
Bachelors degree
Bachelors degree in Advertising
