Mexico Video Resume
Experience
Design Learning Lead
- Outlined and implemented a long-term documentation strategy in Notion, streamlining accessibility and ease of updates. This strategic initiative enhanced documentation quality and led to a significant reduction in working hours year after year.
-Collaborated closely with the product development team to provide in-depth app update training to the Sales and Design Operations teams. This effort resulted in substantial time savings, equating to approximately five days saved every quarter in the deployment of app updates.
-Spearheaded the planning and execution of a strategic partnership program, starting with a key partner, Caesarstone Countertops. This initiative propelled FORM Kitchens one step closer to realizing its vision as a comprehensive "One-stop shop" for clients.
Trade Brand Marketing Executive
Brand Management and Consultant for Mexico, Europe, UK & Asia markets at RCD Hotels.
- Brands managed: The all-inclusive Hard Rock Hotels Mexico & Dominican Republic, UNICO 20º87º Hotel Riviera Maya, Eden Roc (Miami), Nobu Hotels (Miami/Los Cabos/Chicago), Residence INN by Marriott Mérida, Cancún & Playa del Carmen.
- B2B brand development and management of Vivant by RCD Hotels and Vivant by RCD Hotels Europe.
- Advertising Campaign Management (ATL/BTL) and Market Adaptations for the all-inclusive Hard Rock Hotels for Mexico & Latin America; Europe, UK and Asia.
- Regional sales team marketing consulting and support for cross-team efforts.
- Coordinate marketing materials and content for campaigns along with third parties and different channels (OTAs, GDS advertising and support)
- Adaptation of high volume of collateral materials in 11 languages to accommodate market requirements.
- Support sales teams with all marketing materials for trade shows exhibits and content curation for any published content.
Content, Social Media and E-mail Marketing Manager
- Managed social media channels, enhancing brand visibility and engagement. My strategies led to increased brand recognition and audience interaction, resulting in measurable growth.
- Managed web content, crafting SEO-friendly material with precision targeting of keywords. This approach not only improved search engine rankings but also drove higher organic traffic, ultimately boosting the company's online presence and performance.
- Copywriting in both English and Spanish, effectively communicating the brand's message to diverse audiences. Generated compelling and persuasive content that resonated with readers in both languages, driving conversion rates and engagement.
- Managed email marketing campaigns, leveraging segmentation and personalized content to optimize engagement and conversion rates. This resulted in increased click-through rates and revenue generation through email channels.
Content and Social Media Manager - Cancun Tours
- Outlined and developed optimized SEO content for the web and social media strategy from the ground up for Cancun Tours in English and Spanish.
- Social Media Brand bulding and management in English and Spanish.
- Google Ads campaign management.
Online Reputation Specialist & Social Media Coordinator Secrets The Vine Cancun
- Work directly with hotel GM and operative management to develop and implement social media strategy.
- Developed the strategy for TripAdvisor resulting on higher rank and having the hotel featured on TripAdvisor's 25 Best Adults-Only All-Inclusive Hotels in Mexico in 2016 and 2017.
- Coordinated promotional video and photoshootings.
- Create and manage content for social media posts and press inquiries.
- Creatively developed plans for our guests to interact with the hotel’s social media channels.
- Identified and engaged hotel’s VIPS’s, new & repeat guests, and local businesses.
- Act as the liaison between the hotel & travel, food and socia media influencers.
Social Media and Strategic Content Manager
Strategic content creation and social media managment in English and Spanish for all of the Olympus Tours sites and products in Mexico, the Dominican Republic and Panama:
- Product rebranding and launch support
- Copywriting and Blogging (Spanish and English)
- Off-page SEO and SEO friendly content creation (keyword targeting)
- Internal Comms Campaigns for Fundación Olympus
Social Media Coordinator
Content and social media magement targeted to the United States and Canada real estate buyers for personal/retiring homes as well as investment properties in key expat enclaves in Mexico.
- Social Media channels management and content creation
- E-marketing
- Video and photo production of properties for both the Top Mexico Real Estate website and social media channels
- Campaign management and SEO oriented writing for blogs.
Creative Account Executive
Creative accounts development for mexican and international companies operating in Mexico.
- Campaign planning and strategy to support clients with their for internal comms efforts
- Copywriting
- Pitching
- PR
- BTL
Accounts Managed: Zurich Insurance, Unilever, Jugos Del Valle.
Cuentas Creativas. Generar planes y estrategias de comunicación corporativa.
Merchandising Team Leader
Team leader of the visual merchandising team.
- Visual Merchandising planning
- Brands managed: Adidas, Reebok, Tommy Hilfiger and other fashion brands nationwide.
Merchandising Assistant and Retail Consultant
Sales consultant and visual merchandising
- Creating appealing and eye-catching visual displays that lead the customer through the entire store
- Producing window displays, signs, interior displays, floor plans and special promotions displays
- Retail sales
- Brands: Marella and PennyBlack.
Video Producer
Management and coordination of the production process of TV campaigns
- Video & Media production
- Campaign development for TV
- Art Direction and Wardrobe design
- Video pre-production
- Budget
- Storytelling for B2G campaign development
Documentary Film Field Producer
Planning and coordination of the venezuelan doucmentary film "La Propiedad del Conocimiento"
- Managed all operational, strategic, financial, staffing and shooting schedule.
- Hired and coordinated permits and budgets with different production units located in Colombia, Argentina and Brazil.
- Research and booking of key NGO personalities and interviewed people featured in the documentary film.
Budget Managed: $60K USD
Broadcast Producer
- TV News and live morning show production
- Storytelling for segments
- Video production
- Journalism and interviewing
- Avid iNews editing supervision
- On-air english-spanish interpreter/translation
Shows: Agenda del Sur, La Revista (Live), Síntesis and Realidades Latinoamericanas.
Photo Journalist
Responsible for shooting news, entertainment, political, sports and feature assignments for Venezuelan newspapers El Mundo and Últimas Noticias.
- Teamed with editors and reportes to improve local news coverage.
- Covered over 1,728 stories and articles in a 90 days run.
1st Assistant Producer
1st Assistant Producer and Art department for videoclips and tv commercials that were aired internationally in LatAm and nationwide.
- Film production
- Art direction assistant
- Coordinating call times and transportation for talent
- Coordination of wardrobe and props
- Logistics
Education
Mass Communications & Journalism
Mass Communictaions & Journalism degree with a major in Broadcasting.
